Madeleine McCann and the media vultures feeding frenzy.

Am i the only one baffled by the excessive, OTT coverage about the tragic abduction of a 4 year old girl in Portugal? Why have the news networks devoted hours of inane coverage to the story while other important stories are left out?
Could it be that the girl is blonde, white, middle class?
I hate to say it but, the coverage has gone beyond what is rational.
The media has lost the plot again. The British tabloids and the news networks have now set up camp in Praia de Luz( Had never heard of it until 10 days ago) and subject us to tedious 'updates' often with no new leads on the abduction of the child.

If only the media wouldn't forget the tragedy that is: Darfur; Chad; Congo; Burma; Palestine etc. Why does the tragic abduction of a British child in Portugal warrant acres of coverage than children being killed by the most vicious regimes on earth in the aforementioned countries?
The news of the world has offered a reward of £1.5m for information leading to the safe return of the child. I would suggest to the NOTW that the money would save thousands of Madeleines in refugee camps in Chad, in eastern Congo, the Burma/Thai border, or helping refugees fleeing the sectarian cleansing in Iraq.
Why does the media always do this? Is it because she is the perfect victim?